Beyond the Pitch: Football
EPL and Sports betting
Beyond The Pitch: Football is an online webinar led by local experts on the UK football industry. This event will be held in Korean.
Why the English Premier League is full of betting advertisements? Sports and betting, their uneasy companion
9 April 2022 10:00 a.m.-11:00 a.m. (BST) / 18:00 p.m.-19:00 p.m. (KST)
Sports today, especially football, are very tightly linked with betting. Countless matches are commercialized as bets, football fields are used as betting billboards, and clubs and leagues receive financial support from betting companies. However, excessive linkage with betting that causes various social problems such as addiction also threatens sports' social value and legitimacy. Through the seminar, we discuss how sports betting is changing the way sports are organized and consumed today by examining the history of sports betting, the political economy of legalization of betting, and the characteristics of transnational betting markets.
Dr. Minhyuk Tak: As a lecturer and sports sociologist at Loughborough University, he researches and lectures on betting, match-fixing, player protection, and sports development policies. (https://scholar.google.com/citations?hl=en&user=G5b1NcMAAAAJ). He is the author of the youth liberal arts book 『Sports Story with Teenagers』.
[ZOOM Webinar]
Date: Saturday 9th April 10:00 a.m.-11:00 a.m. (BST) / 18:00 p.m.-19:00 p.m. (KST)
Venue: ZOOM Webinar
Apply by April 7th through Eventbrite – KCCUK will share the webinar link on 8th April
