Programme Highlights

5pm Doors Open

  • 5:30pm – SESSION I. Keynote Speech - K-Initiative & Culture

6:30pm Drinks Reception

  • 7:00pm – SESSION II. Panel Talk - K-Culture Unwrapped
  • 8:00pm – SESSION III. Open Forum & Networking


PART 1. Keynote Speech -
K-Initiative & Culture

The forum opens with a keynote by Dr. Seunghye Sun, Director of the Korean Cultural Centre UK, who will outline how Korea aims to strengthen its cultural presence in the UK announcing '2025 Korean Trends in the UK'. This will be followed by KCCUK PR Team’s in-depth analysis of 2025 media coverage across 20 major British outlets, mapping the latest trends in Korean culture and highlighting 'Top 10 K-Culture Keywords'.

Speakers:

Dr. Seunghye Sun, Director, KCCUK

Dasuk Kim, Press Officer, KCCUK



PART 2. Panel Talk -
K-Culture Unwrapped

Korean content and cuisine are at the heart of cultural growth in the UK. While ‘K-Content’—from movies and dramas to gaming—remains the most widely covered in the media, ‘K-Cuisine’ has shown the fastest growth in the number of articles compared to last year. This panel discussion and Q&A will delve into both industries, offering insider perspectives on their current landscape, opportunities, and future potential.

Moderator:

Sue Lee, Communications Manager, KCCUK

Speakers:

Yoonnyung Lee, Senior Journalist, BBC

Armand de Lambilly, Youtuber, ARMAX Productions

Jisu Han, Managing Director, CJ Foods Sales UK

Jihun Kim, Executive Chef, Mandarin Oriental London Mayfair



PART 3. Open Forum & Networking

The evening concludes with an open forum, inviting the audience to share thoughts, ask questions, and exchange ideas. Stay for networking as we reflect on the future of Korean culture and its global resonance—accompanied by refreshments.

* Due to limited space, guests who register by 17 Oct may be selected at random to attend. Selected guests will be notified by email on 17 Oct. Enquiries: pr@kccuk.org.uk