Successful completion of promotional events for K-Musical <Marie Curie>'s debut in London's West End

The Korean Cultural Centre UK (KCCUK) celebrated the successful West End debut of the English version of the acclaimed K-musical 'Marie Curie' with a series of impactful promotional events in London (8 Jun – 23 Jun).The events included

The press launch garnered significant media attention, with features in over 85 domestic and international publications, including The Guardian and What's on Stage. The gala concert, featuring a collaboration between Korean and British leads Ok Joo-hyun, Kim So Hyang, Ailsa Davidson, and Chrissie Bhima, received an enthusiastic online buzz from UK social media influencers.

On 22-23 June the cast of ‘Marie Curie’ captivated audiences at West End Live, Europe's top musical showcase event, which attracted an impressive crowd of 70,000 people across the two days in Trafalgar Square. The showcase proved to be a massive success, further solidifying the musical's potential for a successful West End run.

The KCCUK remains dedicated to introducing exceptional Korean cultural content to the UK and fostering vibrant cultural exchange.

Catch ‘Marie Curie’ daily at the Charing Cross Theatre until 28 July 2024 https://charingcrosstheatre.co.uk/theatre/marie-curie